Download Complete Program (PDF)

Sunday, May 29th, 2016

Time Session Speaker(s)
9 AM Breakfast & Opening Ceremonies and APR, PRK, College of Fellows and Awards Presentation
10:30 AM Opening Keynote - Culture and Code David Shing, AOL
11:30 AM Break
11:45 AM Concurrent Workshops  
  Design Thinking + PR = #FuturePRoof Practice Ezri Carlebach, The PR Network
  PR Without Borders / The Communications War in Afghanistan Jaimie Abbott, Royal Australian Air Force

Research Panel - Sharing Cultural Codes
Moderator: Terry Flynn

Dorien Kartikawangi, Eni Maryani Sunarya and Su Lin YEO

  Research Panel - Cultural Attitudes and Values
Moderator: Gabriel Sadi
Graeme Trayner, Jesper Falkheimer, and Kristie Byrum
  The Future of PR Fred Cook, GOLIN
Arun Sudhaman, The Holmes Report
12:45 PM Sunday Luncheon Keynote - Organizational Listening - the Missing Link Jim Macnamara, University of Technology Sydney
2:30 PM Concurrent Workshops  
  How to Understand Culturally-Aware Communications Alex Malouf, Middle East Public Relations Association
  People's Health - A Global Issue Requiring Local Strategies for Big Impact Paula Knight, Cancer Care Ontario
  #YouAreWelcome: Inviting the World to Toronto to Eat, Play and Learn with The Mississaugas of the New Credit First Nation – The Official Host First Nation of the Toronto 2015 Pan Am/Parapan Am Games Judy Lewis, Strategic Objectives
  Research Panel  - Models for Corporate Culture
Moderator: Johanna Fawkes 
Amy ThurlowFraser Likely and Gregor Halff
  Research Panel - Moving Toward Global Competency
Moderator: Barry Waite
Dustin Manley, Colleen Killingsworth and Relebohile Letlatsa
3:30 PM Break
3:45 PM Concurrent Workshops  
  Bridging the Gap Between Truth and Transparency Eric Bergman, Bergman & Associates
  Mitigating the Risks of 'Greenwashing' Angela Barter, The PR Agency
  Research Panel - Modern Media & Culture
Moderator: Ronel Rensberg
Jennifer Paukman, Bridget Tombleson and Dalien Rene Benecke
  Research Roundtable - Cultural Shifts
Moderator: Alex Sévigny
Jacquie Hoornweg, Lonny Kates, Cynthia Breen, Philip Savage, Rebecca Cohen and Dave Scholz
4:45 PM Break
5:00 PM Canadian Public Relations Society (CPRS) National AGM
Closing Research Stream Keynote
6:45 PM Opening Reception - The WPRF Breaks the Ice - Meet in the Frontenac Foyer


Monday, May 30th, 2016

Time Session Speaker(s)
8:15 AM Breakfast & Opening Remarks  
9:15 AM Monday Breakfast Keynote - The Cultural Gap - Communications From the Centre Janet Morgan, Independent Consultant
10:15 AM Break
10:45 AM Concurrent Workshops  
  Insights: A Study of African Communication Trends Daniel D Munslow, VMA Group
  Transparency in the Age of Digital Government Requests Tor Odland, Telenor Group
  PR Tactics That Build Community and Change Behaviour Christie Smith, Elite Communicators Group & Partnerships BC

From Global Body of Knowledge to a Global Capabilities Framework
Moderator: José Manuel Velasco

Anne Gregory, University of Huddersfield/Global Alliance
Johanna Fawkes, University of Huddersfield
Jean Valin, Valin Strategic Communications/Global Alliance

11:45 AM Break
12:00 PM Monday Luncheon Keynote - Public Relations in the Age of Terror Mohamed Fahmy, University of British Columbia
2:00 PM Break
2:30 PM

Indigenous Communications - Taking Action
Moderator: Derrick Pietersm

Fiona Cassidy, FR Consulting
Tom Ormsby, De Beers Canada

Sara Monture, Enterprise Canada

3:30 PM Break
3:45 PM Concurrent Workshops  
  Public Relations as a Tool for Progress and Social Development Guy Versailles, Public Relations Without Borders
  The Power of Magnetism: How to Create Profound Connections between an Organization and its Tribe Hugh MacPhie, MacPhie
  Africa: Traditional Media and Communication Strategies Kunle Ogedengbe, Nigerian Institute of Public Relations
5:30 PM

Monday Night Excursion: 
Embarking on #NewRelationShips

Meet in the Frontenac Foyer


Tuesday, May 31st, 2016

Time Session Speaker(s)
8:15 AM Breakfast & Opening Remarks
9:15 AM Tuesday Breakfast Keynote - Challenges in Internal Communication Across Cultures in Global Companies. Paulo Henrique Soares, Vale S.A.
10:15 AM Break
10:45 AM Concurrent Workshops  
  Modernizing Public Relations Teams Stephen Waddington, Ketchum 
Kim Blanchette, Alberta Energy Regulator (AER)
Lauren More, Ford Motor Company of Canada
  Eyes on the Prize: Shaping the Future of Visual Communications Michael McDougall, McDougall Communications
Aimee Lewis
, Independent Consultant
  Updating Communications Measurement: The New Media Ratings Points (MRP) Platform and Best Practices for PR Professionals Dayna Elliott and Jenny Cruxton, Fifth Story
  COMM PRIX Awards Sessions  
11:45 AM Break
12:00 PM Tuesday Luncheon Keynote - Communications Across Cultures in Times of Crisis Dr. Julie Lyn Hall, International Federation of Red Cross and Red Crescent Societies
2:00 PM Break
2:30 PM Diana and Charles Tisdall Lecture in Communications CEO Panel
Moderator: Gordon McIvor
John E. Betts, McDonald’s Restaurants of Canada Ltd.

Dianne Craig, Ford Motor Company of Canada Ltd. 

Piers Handling, Toronto International Film Festival 
3:30 PM Break
3:45 PM Concurrent Workshops  
  Developing 20/20 Cultural Vision for Communicators TK McLennon, Culturiosity
  Values Based Storytelling in a Global Market Shilpa R. Sharma, SEIU Healthcare
  COMM PRIX Awards Sessions  
6 PM Joint CPRS-GA Awards Gala
An Evening of Excellence
Celebrating the Best of Canadian and International Communications 


WPRF Partners