COMM PRIX Awards Panel Session (PM)


COMM PRIX Awards Panel Session (PM)

Any communication approach is only as valuable as the relationships it strengthens. And every organization relies on relationships with essential stakeholders. The Global Alliance's COMM PRIX awards celebrate the impact of communication on an organization’s essential relationships with stakeholders. Join us for best practices from around the world in this session featuring the shortlisted entries of COMM PRIX 2016.

Finalists will discuss how their work advances stakeholder relationships essential to the organization, how they analyzed key stakeholders’ needs and expectations and what lessons their work offers for communicators around the world.

The supreme winner of the COMM PRIX will be announced during the Evening of Excellence Awards Gala.


Presented by: José Manuel Velasco, Chair-Elect of the Global Alliance

José Manuel Velasco has a degree in Journalism from Madrid's Complutense University and completed the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne (Switzerland).

Velasco currently works as a PR Consultant an executive coach. Until January 2015 he served as Head of Communication for several companies, the most recent being FCC, where he was member of the Executive Committee.

Heather Claycomb, Director of HMC Communications/ Child Matters, New Zealand

Heather Claycomb owns and manages a PR consultancy in Hamilton, New Zealand. After graduating with her MBA in 1992, Claycomb began her career in her native USA in various sales and marketing roles. In 1999 she immigrated to New Zealand and took up her first communications role in the electricity industry. She eventually went on to work for one of New Zealand's leading PR firms, Baldwin Boyle Group, before leaving in 2004 to start her own consultancy.

In 2009, she gained her APR and was named a Fellow of the PR Institute of New Zealand (PRINZ) in 2015. Coupling her MBA education and APR certification, Claycomb brings a unique perspective to her clients with the ability to approach communications issues from a strategic business perspective.

James S. O’Rourke, IV

James S. O’Rourke, IV teaches Corporate Communications and Business Writing at the University of Notre Dame. He holds a BBA in Management from Notre Dame, an MS in Mass Communication from Temple University, an MA in Speech Communication from the University of New Mexico, and a PhD in Public Communication from Syracuse University. O’Rourke is the author of 19 prominent books including Management Communication (5/e Prentice Hall) and The Truth About Confident Presenting (Financial Times).

He is principal author/directing editor of more than 350 case studies in Management and Corporate Communication. He is a former trustee of both the Arthur W. Page Society and the Institute for Public Relations. O’Rourke is a member of the Reputation Institute and the Management Communication Association, and is a regular consultant to Fortune 500 and mid-size businesses throughout North America.

Ashley W. Chase

Ashley W. Chase received her MBA from the Mendoza College of Business at the University of Notre Dame, with a focus on Marketing and Business Analytics. While at school, she was Senior Vice-President of MBA Clubs and External Relations Chair for the MBA Marketing Club. In 2016, she received the Lucy Blandford Pilkinton, PhD Memorial Award for exceptional achievement and excellence in Management Communication.

Prior to business school, Chase was Associate Consultant at The Scowcroft Group, an international strategic advisory firm based in Washington, DC. She received her undergraduate degree in International Relations and Economics from Lehigh University. In September, she will begin Amazon’s three-year Retail Leadership Development Program (RLD) in London, UK.

Rodd Pahl, Managing Director, Bluegrass Consulting in partnership with C|T Group, Burson Marsteller, QCCN & PPR, Australia

In 30 years of public affairs consulting Rodd Pahl has worked in Australia, Europe and Asia on a range of campaigns, projects, issues and crises.

He established Bluegrass Consulting in 2001 after nine years as Managing Director (Public Affairs - Australia) with global firm Burson-Marsteller.

Pahl built and led the multi-agency team that designed and delivered the ‘Strong Choices’ campaign to support the Queensland Government’s efforts to reduce debt and address the controversial issue of asset sales. Other team members were Burson-Marsteller, Crosby-Textor, PPR and QCCN.

David Boey Meng-Whye, Deputy Director, SMRT Corporation Ltd., Singapore

David Boey joined SMRT Corporation in 2014 and was promoted to Deputy Director in 2015 to lead the Media, New Media and Internal Communications teams. Prior to SMRT, he served Resorts World Sentosa for 5 ½  years, joining the pre-opening team for Singapore’s first Integrated Resort to set up its Staff Comms and Crisis Comms functions.

Before moving to public relations, Boey was a journalist for 12 years with The Straits Times and The Business Times. He has reported on Singapore Armed Forces operations in Iraq, Timor Leste, the 9/21 earthquake in Taiwan and the Boxing Day tsunami in Sumatra and won awards for his writing. He is a member of the Singapore Defence Ministry's Advisory Council on Community Relations in Defence and blogs at He holds a Masters in Security Studies from the University of Hull.

Vilma Luoma – Aho, Professor, Universities of Helsinki and Jyväsklä

Minna-Liisa Nurmilaakso, Communications Manager, ProCom – Finland

Luai Han Jing, Senior Executive, Corporate Marketing and Communications, SMRT Corporation Ltd., Singapore

WPRF Partners