Daniel Munslow

Insights: A study of Africa Communication Trends

In this session, delegates will hear the latest research conducted in early 2016 in South Africa among senior business communication professionals. As multinationals continue to expand into Africa, global players increasingly need to understand the communication landscape on the continent. This research, now in its second year, covers trends in recruitment, training and skills development, business structures, salary scales, management buy-in to the function, geographic expansion plans among communicators, as well as investor relations trends.

These insights provide a better understanding of career and talent development opportunities, and identify the concerns that keep communicators up at night.

The session will also delve into communicators’ plans to expand their communication functions into Africa from South African regional offices; find out why employees leave, why they stay, and what motivates them in the African market to seek new career opportunities; review how communicators look for new job opportunities, how long it takes to change jobs, as well as the tools used to recruit in the marketplace; and learn more about communicators’ trends in outsourcing versus insourcing.


Daniel Munslow is a Principal Consultant at VMA Group and Director of MCC Consulting in South Africa. He has 13 years’ experience in business communications and consulting, and has worked across multiple industries in numerous African countries. His experience includes media work at Primedia Broadcasting and the South African Broadcasting Corporation, executive marketing and operations strategist for a pan-African media monitoring company, and director in a leading stakeholder engagement consultancy. He currently focuses on strategic consulting, recruitment and training for senior communication practitioners.

Munslow is the 2014/16 IABC Africa Regional Chairperson; multi-year judge on the IABC Gold Quills Blue Ribbon Panel; the 2010/2011 vice-chairperson of the PRISA PRCC; and a chief judge in the annual PRISA PRISM Awards. He speaks at local and international conferences on business communication, and was voted an All Star speaker at the IABC World Conference in 2012. He has been involved in judging the Miss Earth South Africa environmental education programme for 8 years.

Munslow is a graduate of the Department of Journalism and Media Studies at Rhodes University, where he also majored in Industrial Psychology.

WPRF Partners