Eni Maryani Sunarya

The ‘Bakul Gendong' as a Communication Strategy to Reject the Construction of a Cement Factory in Central Java

The focus of this study was on the communication strategies adopted by women in the Indonesian village of Sukolilo to fight the construction of cement plants in Central Java.

The study examined the “Bakul Gendong” communication strategy, which was deployed to increase awareness of environmental issues resulting from these plants, and relied heavily on female peddlers with a large percentage of female customers.

The study found that communications delivered via a network of female peddlers, increased awareness of the risks of environmental damage caused by the plants, in female customers, and lead to a resistance against the plants, utilizing traditional symbols and observances, which has lasted for almost a decade.


Eni Maryani is an Associate Professor of communication, in the Faculty of Communication Science, at Padjadjaran University. She received her doctorate in Communication Science from University of Indonesia.

Maryani’s research interests are ‘communication and culture’, ‘communication technology and new media’, and ‘gender in communication’. Her research has been published across a range of academic journals and presented in several international conferences, including the 2014 International Conference on Communication, Media, Technology and Design (ICCMTD) and the annual conference of the International Journal of Arts & Sciences (IJAS) in both 2014 and 2015.
She is author of the book: ‘Media and Social Change.

In 2005, Maryani wrote and produced a film entitled ‘Kaseub ta Meupake’ (Stop the War), about the conflict in Aceh, Indonesia. She is also member of International Association for Media and Communication Research (IAMCR), and Association of Indonesian Communication Scholar (ISKI).

WPRF Partners