Guy Versailles, APR, FCPRS

Public Relations as a Tool for Progress and Social Development

The human need to communicate is universal. Learning to communicate efficiently between people and between groups is necessary for human progress to occur. However, like money and power, knowledge is unevenly shared between the populations of the world.

This is where Public Relations Without Borders comes in. Working with other non-profit organizations, PRWB identifies situations where more efficient communications can make a big difference. PRWB has conducted some 30 missions to date. In Africa and Latin America, its projects are helping to prevent violence against women and children, encouraging participation in programs to revitalize farming, supporting fair trade co-ops and improving access to education.

This workshop will explore the many ways in which good public relations can contribute to shaping a better world.


Guy Versailles has developed expertise in fields such as communications strategy and planning, with special emphasis on press relations, public affairs, and crisis management. He excels in defining solutions to the most complex and sensitive communications problems

He has occupied many strategic positions in the public service as well as in private enterprise where he has held senior management positions in organizations such as Hydro-Québec and the Fonds de solidarité FTQ.

Mr. Versailles is an accredited member and Fellow of the Canadian Public Relations Society (CPRS) and the Chairman of the Board of Public Relations Without Borders, a Montreal-based non-profit organisation that supports populations facing development challenges by reinforcing their ability to use public relations to leverage social and economic progress.

In 2011, he was awarded the SQPRP’s Yves Saint-Amand Award for Excellence, in recognition for his contribution to the advancement of public relations.

WPRF Partners