Kunle Ogedengbe

Africa: Traditional Media and Communication Strategies

Many parts of African Communication strategies remain known only to Africans; especially those rooted in local culture. This session explores the various communications strategies and tactics utilized throughout Africa and the importance of understanding their implementation, to create a global body of knowledge in PR and communications.

It provides a one-shop stop for managers of global communications who are interested in learning more about how Africa communicates, and aims to eliminate the challenges faced by international public relations and communication practitioners in having their messages well received there.

For those practitioners and academics who want to connect and engage with the entire world, this session is not to be missed. 


Kunle Ogedengbe, the Coordinator of International Collaborations of the Nigerian Institute of Public Relations, has over 20 years experience in public relations and communication across the private and public sectors in Africa, majorly in Nigeria, with international experience in London at PIELLE Consulting Group, London, UK and as the Country Representative of Financial Times in Nigeria for The Banker magazine. He has published widely in local, national regional and international publications and one of his articles appeared in Crisis Communication: Hits and Misses that is being used in universities in Africa, Europe, America and Asia. He has also published many books including Principles and Practice of Community Relations – A Premiere; Media of Public Relations and Issues in PR amongst others. He has quality experience in Africa and its communication with his experience in a local government in Lagos, researches across Nigeria and interactions with other Africans.

He has lecturing experience at undergraduate, postgraduate and professional levels across universities in Nigeria including University of Lagos, Lagos State University, Pan-Atlantic University and Ambrose Alli University. He was Research Assistant on the paper: Insight Nigeria at the University of Hertfordshire Business School, Hatfield, UK. He is also Director of The Tronix Training Programme Limited, London.

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