Mike McDougall, APR, FPRSA and Aimee Lewis

Eyes on the Prize: Shaping the Future of Visual Communications

Visually dominant communications platforms are redefining how audiences share and consume information like never before. The opportunity for global PR professionals is immense: effectively tapping this trend can speed understanding, drive behavioral change and rapidly overcome seemingly insurmountable cultural and language divides.

Eyes on the Prize injects new life into assets and resources already at your disposal to propel organizations of all sizes into the visual communications age without incurring significant costs.

The high-energy, interactive session showcases emerging channels such as real-time video streaming and ephemeral apps, reveals the top 10 visual trends for 2016-17, and even delves into the science underlying why audiences are drawn to graphic content. Led by two industry veterans known for pairing progressive thinking with practical application, Eyes on the Prize will have you ready to move boldly and bravely into new and expanded visual communications realms upon returning home.

Mike McDougall, APR, Fellow PRS

For the past two decades, Mike McDougall, APR, Fellow PRSA, has provided communications and public affairs counsel to some of the world’s most prominent organizations. In 2011, he founded McDougall Communications (mcdougallpr.com), a reputation and communications management firm serving clients across the Americas, Europe and Asia-Pacific. He previously served as global vice president of Corporate Communications & Public Affairs for Bausch & Lomb, and as worldwide director of product and service public relations for Eastman Kodak Company’s US billion consumer division.

A leader whose advanced theories and techniques are at the heart of the profession’s evolution, McDougall has garnered prominent international recognition, including a combined 11 Public Relations Society of America (PRSA) Silver Anvils and Awards of Excellence. He is a member of the PRSA College of Fellows and the Arthur W. Page Society, a columnist for PR News, and a frequent conference speaker and university guest lecturer.

Aimee Lewis

Aimee J. Lewis has two decades of communications experience working with independent schools, higher education institutions, and other non-profit organizations. She is an independent public relations and marketing consultant for clients in the education, medical and cultural sectors. She held executive leadership roles at the nationally-renowned Harley School, where she transformed outreach using innovative, award-winning communications strategies and tactics, and has held positions in media relations, publications management and website development at the University of Rochester, Oak Ridge Associated Universities, the University of Tennessee, and Dickinson College.

She is a former Public Relations Society of America (PRSA) National Leadership Assembly delegate, district board member and chapter president, and served as an executive committee member for the Council for Advancement and Support of Education (CASE). Lewis has spoken to filled-to-capacity rooms at global, national and regional communications conferences, has been a featured PRSA national webinar host, and has written for publications including PR News.

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