Paula Knight

People’s health – a global issue requiring local strategies for big impact

Discover how to inspire change, make a lasting impact and improve lives. Through a unique combination of private-sector strategies and health-sector evidence you will learn how to make campaigns speak to audiences from different ethnic, cultural and social backgrounds and how to partner with community leaders, organizations and agencies to reach people from urban to remote communities. Using real examples from a world-leading Cancer agency, you will learn about the communications strategy, innovative approach and leadership required to raise awareness and change behaviours to improve health. Case Studies include Cancer Care Ontario’s launch of an online cancer risk-assessment tool and cancer screening campaigns.

In this session, you will gain greater insight into:

  • How to incorporate person-centred approaches in integrated communications
  • How innovative thinking, strategic partnership and collaboration can create successful campaigns
  • How to cultivate audience engagement
  • How to effectively measure a campaign and demonstrate positive outcomes


As Vice President of People, Strategy & Communications, Paula Knight provides leadership and strategic direction for Cancer Care Ontario’s integrated team of human resources, strategy management, communications, marketing and stakeholder relations. Under her leadership, Cancer Care Ontario is committed to building a culture that inspires people to work together to create a world class health system that meets the health needs of Ontarians now and into the future.

A respected leader in strategic communications and stakeholder relations, Knight was Vice President of Corporate Image and Business Excellence at Microsoft Canada prior to joining CCO. Her work involved building and leading the organization’s corporate image strategy and she served as a member of Microsoft’s worldwide communications council. In 2009, she was named Chief of Staff and her portfolio was extended to include responsibility for operational excellence and strategy across Microsoft Canada.

Microsoft Corporation awarded Knight with its highest honour – the Chairman’s Award presented by Bill Gates – and she was recognized as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network in 2009. She is also a recipient of the Queen Elizabeth II Golden Jubilee Medal for outstanding contribution to the community in Canada.

WPRF Partners