From a Shared Body of Knowledge to a Global Capabilities Framework in PR


From a Shared Body of Knowledge to a Global Capabilities Framework in PR

Featuring Panelists:
Johanna Fawkes, PhD, MCIPR – UK
Anne Gregory, PhD, MCIPR – UK
Jean Valin, APR, FCPRS LM – Canada
José Manuel Velasco – Spain

Can a profession that operates across the globe have one body of knowledge, one set of standards? How do we create a capabilities framework that serves professional associations, accrediting bodies, practitioners and educators alike? That recognizes cultural variations but still has core values at its heart? Find out where the GA is on this journey and where we are heading next...


Johanna Fawkes, PhD, MCIPR, University of Huddersfield

Johanna Fawkes, PhD, MCIPR, is a former public sector public relations practitioner and currently Principal Research Fellow at the University of Huddersfeld. Previously, Fawkes ran the degree program for many years at Leeds Metropolitan (now Beckett) University, before becoming a research consultant. Prior her arrival in Australia, Fawkes was the Chief Examiner for the CIPR Diploma, advised the CIPR on educational issues, led a variety of research projects, and completed her PhD on professional ethics and PR.

While at Charles Sturt University, Fawkes developed an innovative doctoral program in communication and helped build a vibrant research culture. She has written numerous papers for international journals, presented keynote and plenary addresses at international conferences and contributed several chapters to leading PR text books. Her book, Public Relations Ethics and Professionalism: The Shadow of Excellence (2015) was published by Routledge as part of their New Research Directions in Public Relations series.

Professor Anne Gregory, PhD, FCIPR, University of Huddersfield, Immediate Past Chair of the GA

Anne Gregory is Professor of Corporate Communication at the University of Huddersfield, and former Director, Centre of Public Relations Studies, Leeds Beckett University. Gregory heads specialist research and consultancy programs for public and private sector clients. She is an advisor to the UK Government, currently holding two contracts with the Cabinet Office developing capability in the Government Communication Service.

Gregory is Immediate Past Chair of the Global Alliance, and formerly President of the CIPR, where she led it to Chartered status. She was awarded the Sir Stephen Tallents Medal in 2010 for her outstanding contribution to the profession, and made an Honorary Fellow of the CIPR in 2015.

Jean Valin, APR FCPRS LM, Valin Strategic Communications

Jean Valin (APR, FCPRS, LM) founded Valin Strategic Communications after a thirty-year career in the federal government - the last fourteen as a head of communications. He is a founding member and past chairman of the Global Alliance and has led several projects leading to the adoption of global standards.

He is co-editor of the textbook Public relations case studies from around the world. He is a lifetime member of the Canadian Public Relations Society (CPRS) and a past national President and recipient of the highest individual award- the Philip Novikoff memorial award for lifetime achievements.


José Manuel Velasco, Chair Elect of the Global Alliance - Spain

José Manuel Velasco is a public relations consultant, executive coach and Chair Elect of the Global Alliance of Public Relations and Communication. He holds a degree in Journalism from Madrid’s Complutense University, and completed the Advanced Strategic Program for Management Development (IMD) in Lausanne. Velasco has 25 years of expertise leading the communication of large companies in Spain and Latin America.

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